Though the popularity of SEO is undeniable, still, it has come under great scrutiny by the public, because of the increased unethical manipulation of this technique. There are two main terms (White Hat SEO and Black Hat SEO) which are buzzing in the market. Many affordable SEO services follow these techniques so that the clients will get their desired results.
Black Hat SEO: Black hat SEO refers to techniques and strategies which will improve the search engine ranking of your website but at the same time, they also break the search engine guidelines. Black hat SEO keeps focus only on search engines; they don’t target human audiences.
White Hat SEO: White Hat SEO refers to use proper techniques and good methods which will enhance your website’s rank in search engine result pages. They also abide by all the guidelines of search engines. White Hat SEO targets human audiences instead of targeting only search engines. Many affordable local SEO services India offer White Hat SEO approaches to the clients.
Black Hat SEO techniques
• Hidden text: A hidden text is basically a text content which your users can’t see but they are readable by search engines. All the major search engines identify a hidden text as search spam.
• Link farms: A link farm is a group of websites that all hyperlink to every other site in the group. Most link farms are created through automated programmes and services. A search engine considers link farm one type of spam.
• Keyword stuffing: Keywords stuffing is unethical as per search engine optimization technique rules. When a web page is loaded with the keywords in the meta tags or in content, then it becomes a keyword-stuffed page.
• Parasite hosting: Parasite hosting is also unethical as per SEO guidelines. A parasite hosting is a process where you can host your website on someone else’s server without taking their consent.
• Scrapping: Scrapping is a Black Hat SEO spam technique which search engine oppose strictly. In scrapping, a spammer can plagiarize content from a website which is popular in the search engines and can put it on his own site.
White Hat SEO Techniques
• Guest blogging: In guest blogging, you can write a blog post on someone else’s blog. The benefit of guest blogging is that you will get a backlink which will uplift your SEO ranking.
• Quality content: If your site is content-rich and resourceful, then it will attract your visitors and will appear on the front page of a search engine. Google’s Panda update encourages or rewards those websites which have high-quality and resourceful content.
• Link Baiting: Link baiting is a process which instigates people to link to your page from another website. Link baiting is very important for your SEO ranking.
• Internal linking: Internal link building is an important technique in SEO. With the help of internal links, newer blog entries often reference older blog items. Generally, search engines read these internal links like any other links.
You should wisely choose the approach so that you will get enough benefits when you hire some affordable SEO services for your project.
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